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FAQ

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General

What is the Arena Calibrate platform?


Arena Calibrate is a self-service platform specifically designed for in-house marketing teams to integrate, visualize, and attain reliable and accurate insights from data across top-used paid media channels and inbound marketing platforms. Our solution has been built by marketers, for marketers – and helps you save considerable time with cross-platform reporting analysis.




Who is Arena Calibrate for?


Arena Calibrate is made to fit the analytics demands of any small-to-medium size business marketer that handles digital campaigns. While we do not offer white-labeling and customized reporting exports (which are agency features), the platform is more so a great fit for in-house Paid Media, Digital Campaign, Pay-Per-Click, Growth, or Demand Generation Marketers that want to have powerful unified cross-platform analytics with no data manipulation/coding needed.




What are popular free Arena Calibrate platform features?


Arena Calibrate free plan gives marketers a significant boost to their performance analysis efforts. 1) The platform is straightforward to set up, and easy to use without the need for additional data engineers or data analysts. 2) You’ll get out-of-the-box reporting for each data source connected, based on industry best practices. 3) You’ll get automatic data pipelines. 4) Dynamic performance data visualizations with the ability to drill down further into specific data points. 5) Campaign performance insights are provided automatically based on the platforms connected. We believe in empowering marketers everywhere with a free tool to help them spend less time pulling reports and more time on driving campaign success with important KPIs!




How much does the Arena Calibrate platform cost?


We provide marketers with the Arena Calibrate Campaigns Essential plan, and all its functionality 100% free of charge with no expiration date. Additional advanced platform integrations are available as part of our higher tiers. Learn more about Campaigns Essential features and our paid plans info here.




Is the Arena Calibrate platform a good fit for my marketing campaign analysis efforts?


Whether you're a solo digital marketer, or an entire marketing team handling campaign reporting and analytics, Arena Calibrate is an out-of-the-box solution that scales with your needs. You can start connecting your core platforms for free, or simply request a demo to learn more about Arena Calibrates additional paid platform plans.




What platform account information / data permissions does Arena Calibrate require?


Once you create an account, you control what platforms you’d like to integrate into your campaign performance analytics dashboard. Simply follow our step-by-step process for each platform, and this will permit the automatic flow of campaign data to be pulled into your Arena Calibrate dashboard. Rest assured, your data is 100% private and secure - We use highly secure connectors from Fivetran to connect and pull data from each platform connected.




Can I share my Arena Calibrate campaign performance dashboard with additional users?


With our free Campaigns Essential plan, you have access to 2 account log-ins - however, if more accounts are needed, simply send us a request with the name and email address of the contact in which you’d like to generate an account for. Once you have your team included, you can use the messaging component within Arena to interact with each other and coordinate the next steps.




Who is Arena Calibrate’s parent company?


Arena Calibrate has been built by Position2, an innovative digital marketing agency that accelerates demand through integrated Content Marketing, Paid Acquisition, and Marketing Technology solutions.
Position2’s demand acceleration solutions map the buyer's journey across multiple touchpoints such as search, social, mobile, media, and email. These integrated campaigns are powered by cutting-edge content creation, digital advertising, web design/development, marketing automation, and analytics. We serve hundreds of clients ranging from VC-funded startups to Fortune 500 multinational firms. Our 200-member team is based in Silicon Valley and Bangalore and consists of marketing gurus, engineers, data scientists, writers, and designers.




Why was Arena Calibrate created by a marketing agency?


As Marketers ourselves, we needed a comprehensive solution to help our clients better view their campaign performance analytics. However, we quickly realized that many of our clients’ previous business intelligence tools were more complicated and tedious to operate by marketers than anticipated. Minor tweaks added up to lots of head-scratching, additional time, and additional support needed. We decided to help other marketers with tools that truly save them time and energy, while also providing the same level of performance intelligence!




Do I have the ability to customize my marketing dashboard?


We built Arena Calibrate to be an out-of-the-box solution for marketers everywhere. However we understand that when it comes to data and dashboards, one size cannot fit all. If you would like customizations, we offer paid options to provide you precisely what you need: 1) One-time - Consulting hours of 10 / 25 / 50 hours packages @150/Hr Includes customizations on data sets, calculations and visualizations. 2) On-going - For on-going additions, modifications you can sign-up for the consulting packages on a monthly retainer basis. See above for package details. 3) Author Role - Our default package offers a viewer role which means you can interact with the dashboards and use filters, drill-downs etc but cannot create new charts or modify existing visuals. You can upgrade to the Author role which will give you complete control over the visualizations.




Are there any additional services I can get when I sign up for Arena Calibrate?


You can sign up for consulting services to customize your data source and/or your dashboards. You can also request for consulting for paid campaign management or organic marketing services.





Integrations

What platforms are included in Campaigns Essential?


We have a list of platforms included in Campaigns Essential in our marketing platforms integrations page. These include Google Analytics, Facebook Ads, Linkedin Ads, Google Ads, Bing Ads, and Google Search Console.




Can I add additional marketing platforms / data sources into my Arena Calibrate dashboard?


Beyond the data sources that are listed in the packages, we offer the ability to integrate 30+ additional marketing/sales data sources. Additional data sources are charged either per connector or connector account monthly, depending on which you add.




How do I remove a data source I have connected?


To remove a marketing platform/data source that has been previously connected and is live, go to the data sources tab and click on the Disconnect button for any data source you want to remove.




Can I connect multiple accounts in each marketing platform / data source?


As a part of Campaigns Essential - you can only connect one (1) account per platform. However, with Campaigns Plus, you’ll have the ability to integrate multiple accounts across Linkedin, Facebook, Google Analytics, and Bing. For Google Ads, currently, you can add one account by default. You can send us a request to add more accounts. Additional accounts from the same source are charged per account monthly.




If have further questions about platform integrations? Who can I reach out to?


Please feel free to contact our customer success team at calibrate@thearena.ai




I want to add a data source that I currently do not see in the list. What’s the process for that?


Feel free to make a request through the ‘Request Center’ in the Arena Calibrate platform, or reach out to calibrate@thearena.ai.




How do I connect to data that’s stored in an SQL database?


Arena Calibrate supports connections to the most popular databases available, including: Google Cloud, AWS RDS, Microsoft Azure, Oracle, Snowflake, SQL Server and more. If you have any questions if we can accommodate your SQL database please email our customer success team at calibrate@thearena.ai.




What basic data export types does Arena Calibrate support? Ex CSV, Excel, JSON, Google sheets, etc.?


Refer the integrations page




What data is pulled into your platform when I connect my Marketing Automation or CRM platform?


We mainly use data aggregates for our reporting and visualizations (e.g., lead numbers, lead source, stages, etc.) We essentially use the contact's email address to clean up duplicates and correlate the data across systems. Wherever possible, other forms of PII (name, phone number, address, etc.), comments/email communication with each contact, etc., ARE EXCLUDED from the data pull when we configure the connectors. Each platform has its nuances; that's why MA/CRM implementations require custom configurations.





Reporting

Can I download or export the view from each tab as shown on the dashboard?


Download as PDF option is available for each tab in the dashboard.




What if I need certain custom reports?


Please submit your requirements using the “New Request” feature on your dashboard.




How much will additional reports cost?


There will be a fee based on the complexity of the report. When you request a report, our experts will give you an estimate of the effort. Our charges are $150/hr.




How often is analytics / performance reporting data updated in the Arena Calibrate dashboard?


Data is refreshed in the Arena Calibrate platform automatically every 24 hours based on all platforms connected. Currently, we do not offer real-time data refresh.




When I request a ‘custom’ report - what is the turn-around time?


Depending on the request, the timeline for completion will be shared. Typically you can expect requests to be taken care of in 1-3 business days.




Can I get an ‘alert’ email - when unusual campaign dips or spikes happen?


This is an upcoming feature on Arena Calibrates roadmap




What are the common benchmarks to keep in mind while looking at reports?


Our team of experts believe that ‘industry benchmarks’ are not useful. Every industry and every company’s situation is unique. It’s more useful to have your historic performance available for comparison.





Data Security

Will my data be secure?


Yes. Connections to your data sources and destinations are SSL encrypted by default. Our connectors require only READ permissions. For data sources that by default grant permissions beyond read-only, our connectors (from Fivetran) will never make use of those permissions. Our underlying BI engine is AWS QuickSight, a secure platform with multi-region availability and built-in redundancy. Amazon Quicksight is part of the AWS assurance program and is currently assessed for SOC (1,2,3), PCI, ISMAP, HIPPA, IRAP, MTCS, C5, K-ISMS, OSPAR, HITRUST CSF, FINMA. Additionally, Quicksight is undergoing 3rd party assessments for FedRAMP, DoD CC SRG. The effectiveness of the platform’s security is regularly tested and verified by third-party auditors as part of the AWS compliance programs. To learn about the compliance programs that apply to Amazon QuickSight, see AWS Services in Scope by Compliance Program.




Will you be able to make changes to my Google, Facebook or Linkedin campaigns?


No. similar to the above question, Arena Calibrate requires read-only access to the platforms. In case you want us to help you optimize your campaigns, we will request edit access.




Does the Arena Calibrate platform change or alter my campaigns in any way?


No. Arena Calibrate requires read-only access to the platforms, which enables our systems and APIs to automatically pull campaign data into the dashboard, but not alter or edit any live campaign settings, parameters, budgets, and ads. Arena Calibrate services solely as a valuable campaign performance analytics tool, not a campaign management tool.




Once I stop using the Arena Calibrate dashboard, what happens to my data?


When you decide to close your account manually, all data pulled into the Arena Calibrate platform will be deleted from our data warehouse. All your platform data is safe and secure and is ONLY deleted for the Arena Calibrate platform and NOT across your individual platforms. Alternatively, after one (1) month of non-use of your account, your account will be automatically deactivated and all data is archived.




How is my marketing campaign platform data integrated into the Arena Calibrate dashboard?


Arena Calibrate automatically loads the optimal fields from each connected platform / data source, and integrates them into a combined dataset. Arena Calibrate has read-only access to data related to campaign performance only.





Data Visualizations

Can I customize my dashboard?


We built Arena Calibrate to be an out-of-the-box solution for marketers everywhere. However we understand that when it comes to data and dashboards, one size cannot fit all. If you would like customizations, we offer paid options to provide you precisely what you need: 1) One-time - Consulting hours of 10 / 25 / 50 hours packages @150/Hr Includes customizations on data sets, calculations and visualizations. 2) On-going - For on-going additions, modifications you can sign-up for the consulting packages on a monthly retainer basis. See above for package details. 3) Author Role - Our default package offers a viewer role which means you can interact with the dashboards and use filters, drill-downs etc but cannot create new charts or modify existing visuals. You can upgrade to the Author role which will give you complete control over the visualizations.




If I need ‘help’ on the dashboard and place a ‘request’. How long will it take for someone to get back to me?


Our customer success team will be in touch with you as soon as possible within a 24 hour window.




Can I download or export the view from each tab as shown on the dashboard?


Download as PDF option is available for each tab in the dashboard.




How are automatic campaign performance insights calculated in the platform?


We leverage Amazon QuickSight machine learning to help you uncover hidden insights and trends in your data. We use Amazon's proven machine learning technology to deliver auto narratives and anomaly detection. The "Insight" tab helps you understand the active keywords that did not convert in the last 30 days. We calculate this based on the keywords and flag the numbers where specific keywords have spent more than 2x the cost per conversion. The ML-powered anomaly detection computation searches your data for outliers. We have detected the top N outliers across paid channels, devices, and campaign names based on conversions.





Pricing

How much does the Arena Calibrate platform cost?


We provide marketers with the Arena Calibrate Campaigns Essential plan, and all its functionality 100% free of charge with no expiration date. Additional advanced platform integrations are available as part of our higher tiers. Learn more about Campaigns Essential features and our paid plan info here.




What do I get for free?


Our Campaigns Essential package is 100% free forever. In this package we provide reports from Google Ads, Google Analytics, Facebook, Bing, and Linkedin. In case you need additional reports/widgets, we can build them for you at additional cost.




How do I upgrade to Campaigns Plus?


Please send us a request and our customer success team will guide you through the next steps.




How much will additional custom performance reports cost to add into my dashboard?


While Arena Calibrate provides many powerful features, any level of significant report customization would require a fee based on the report’s complexity. When you request a report, our experts will give you an estimate of the effort. Our charges are $150/hr.





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