Question 1

Is there a free trial available?

Accepted Answer

All of our plans offer a 30 day free trial, so you can evaluate if Arena Calibrate is right for you.

Question 2

What data connector access does Arena Calibrate require?

Accepted Answer

Once you create an account, you control what data sources you’d like to integrate into your  performance analytics dashboard. Simply follow our step-by-step process for each data source, and this will permit the automatic flow of campaign data to be pulled into your Arena Calibrate dashboard. Rest assured, your data is 100% private and secure - We use highly secure connectors from Fivetran to connect and pull data from each source connected.

Question 3

What are popular Arena Calibrate platform features?

Accepted Answer

Arena Calibrate's 30-day free trial gives marketers a significant boost to their performance analysis efforts.  1) The platform is straightforward to set up and easy to use without the need for additional data engineers or data analysts.  2) You'll get out-of-the-box reporting for each data source connected, based on industry best practices. 3) You'll get automatic data pipelines. 4) Dynamic performance data visualizations with the ability to drill down further into specific data points. 5) Campaign performance insights are provided automatically based on the platforms connected.  We believe in empowering marketers everywhere with out-of-the-box dashboards. Our dashboards help you spend less time consolidating data from multiple data sources and more time driving campaign success with important KPIs!

Question 4

Do I have the ability to customize my marketing dashboard?

Accepted Answer

We built Arena Calibrate to be an out-of-the-box solution for marketers everywhere. However we understand that when it comes to data and dashboards, one size cannot fit all.  If you would like customizations, we offer paid plans to provide you precisely what you need.

Question 5

How does Arena Calibrate integrate my marketing campaign data?

Accepted Answer

Arena Calibrate automatically loads the optimal fields from each connected platform/data source and integrates them into a combined dataset. When you create an account and link your data sources, you will have read-only access to your campaign performance data.

Question 6

Is the Arena Calibrate platform a good fit for my marketing campaign analysis efforts?

Accepted Answer

Whether you're a solo digital marketer, or an entire marketing team handling campaign reporting and analytics, Arena Calibrate is an out-of-the-box solution that scales with your needs. You can start connecting your core platforms with our 30-day free trial or request a demo to learn more about Arena Calibrates additional paid platform plans.

Question 7

Who is Arena Calibrate’s parent company?

Accepted Answer

Arena Calibrate has been built by Position2, an innovative digital marketing agency that accelerates demand through integrated Content Marketing, Paid Acquisition, and Marketing Technology solutions.    Position2’s demand acceleration solutions map the buyer's journey across multiple touchpoints such as search, social, mobile, media, and email. These integrated campaigns are powered by cutting-edge content creation, digital advertising, web design/development, marketing automation, and analytics. We serve hundreds of clients ranging from VC-funded startups to Fortune 500 multinational firms. Our 200-member team is based in Silicon Valley and Bangalore and consists of marketing gurus, engineers, data scientists, writers, and designers.

Question 8

Are there any additional services I can get when I sign up for Arena Calibrate?

Accepted Answer

You can sign up for consulting services to customize your data source and/or your dashboards. You can also request for consulting for paid campaign management or organic marketing services.

Question 9

What platform account information / data permissions does Arena Calibrate require?

Accepted Answer

Once you create an account, you control what platforms you’d like to integrate into your campaign performance analytics dashboard. Simply follow our step-by-step process for each platform, and this will permit the automatic flow of campaign data to be pulled into your Arena Calibrate dashboard. Rest assured, your data is 100% private and secure - We use highly secure connectors from Fivetran to connect and pull data from each platform connected.

Question 10

Will my data be secure?

Accepted Answer

Yes. Connections to your data sources and destinations are SSL encrypted by default. Our connectors require only READ permissions. For data sources that by default grant permissions beyond read-only, our connectors (from Fivetran) will never make use of those permissions.   Our underlying BI engine is AWS QuickSight, a secure platform with multi-region availability and built-in redundancy. Amazon Quicksight is part of the AWS assurance program and is currently assessed for SOC (1,2,3), PCI, ISMAP, HIPPA, IRAP, MTCS, C5, K-ISMS, OSPAR, HITRUST CSF, FINMA. Additionally, Quicksight is undergoing 3rd party assessments for FedRAMP, DoD CC SRG. The effectiveness of the platform’s security is regularly tested and verified by third-party auditors as part of the AWS compliance programs. To learn about the compliance programs that apply to Amazon QuickSight, see AWS Services in Scope by Compliance Program.

Question 11

Does the Arena Calibrate platform change or alter my campaigns in any way?

Accepted Answer

No. Arena Calibrate requires read-only access to the platforms, which enables our systems and APIs to automatically pull campaign data into the dashboard, but not alter or edit any live campaign settings, parameters, budgets, and ads. Arena Calibrate services solely as a valuable campaign performance analytics tool, not a campaign management tool.

Question 12

If I stop using Arena Calibrate, what happens to my data?

Accepted Answer

When you decide to close your account, all data pulled into the Arena Calibrate platform will be deleted from our data warehouse. All your platform data is safe and secure and is ONLY deleted from the Arena Calibrate platform and NOT across your individual platforms. Alternatively, for security, after one (1) month of non-use of your account, your account will be automatically deactivated and all data is archived.

Question 13

How is my marketing campaign platform data integrated into the Arena Calibrate dashboard?

Accepted Answer

Arena Calibrate automatically loads the optimal fields from each connected platform / data source, and integrates them into a combined dataset. Arena Calibrate has read-only access to data related to campaign performance only.

Question 14

Can I add additional marketing platforms / data sources into my Arena Calibrate dashboard?

Accepted Answer

Beyond the data sources that are listed in the packages, we offer the ability to integrate 30+ additional marketing/sales data sources. Additional data sources are charged either per connector or connector account monthly, depending on which you add.

Question 15

How do I remove a data source I have connected?

Accepted Answer

To remove a marketing platform/data source that has been previously connected and is live, go to the data sources tab and click on the Disconnect button for any data source you want to remove.

Question 16

Can I connect multiple accounts in each marketing platform / data source?

Accepted Answer

As a part of Campaigns Essential - you can only connect one (1) account per platform. However, with Campaigns Plus, you’ll have the ability to integrate multiple accounts across Linkedin, Facebook, Google Analytics, and Bing.  For Google Ads, currently, you can add one account by default. You can send us a request to add more accounts. Additional accounts from the same source are charged per account monthly.

Question 17

I want to add a data source that I currently do not see in the list. What’s the process for that?

Accepted Answer

Feel free to make a request through the ‘Request Center’ in the Arena Calibrate platform, or reach out to calibrate@thearena.ai.

Question 18

How do I connect to data that’s stored in an SQL database?

Accepted Answer

Arena Calibrate supports connections to the most popular databases available, including: Google Cloud, AWS RDS, Microsoft Azure, Oracle, Snowflake, SQL Server and more. If you have any questions if we can accommodate your SQL database please email our customer success team at calibrate@thearena.ai.

Question 19

What data is pulled into your platform when I connect my Marketing Automation or CRM platform?

Accepted Answer

We mainly use data aggregates for our reporting and visualizations (e.g., lead numbers, lead source, stages, etc.) We essentially use the contact's email address to clean up duplicates and correlate the data across systems. Wherever possible, other forms of PII (name, phone number, address, etc.), comments/email communication with each contact, etc., ARE EXCLUDED from the data pull when we configure the connectors. Each platform has its nuances; that's why MA/CRM implementations require custom configurations.

Question 20

What basic data export types does Arena Calibrate support? Ex CSV, Excel, JSON, Google sheets, etc.?"

Accepted Answer

Refer the integrations page

Question 21

If have further questions about platform integrations? Who can I reach out to?

Accepted Answer

Please feel free to contact our customer success team at calibrate@thearena.ai

Question 22

Can I share my Arena Calibrate campaign performance dashboard with additional users?

Accepted Answer

You can invite your team members or external stakeholders to seek real-time insights into your cross-channel campaign performance. On your dashboard screen, click on the SHARE icon and type in their email address to provide VIEW-only access to the dashboards that matter to them.

Question 23

What if I need certain custom reports?

Accepted Answer

Please submit your requirements using the “New Request” feature on your dashboard.

Question 24

How often is analytics / performance reporting data updated in the Arena Calibrate dashboard?

Accepted Answer

Data is refreshed in the Arena Calibrate platform automatically every 24 hours based on all platforms connected.  Currently, we do not offer real-time data refresh.

Question 25

Can I customize my dashboard?

Accepted Answer

We built Arena Calibrate to be an out-of-the-box solution for marketers everywhere. However we understand that when it comes to data and dashboards, one size cannot fit all.  If you would like customizations, we offer paid options to provide you precisely what you need: 1) One-time - Consulting hours of 10 / 25 / 50 hours packages @150/Hr Includes customizations on data sets, calculations and visualizations. 2) On-going - For on-going additions, modifications you can sign-up for the consulting packages on a monthly retainer basis. See above for package details. 3) Author Role - Our default package offers a viewer role which means you can interact with the dashboards and use filters, drill-downs etc but cannot create new charts or modify existing visuals. You can upgrade to the Author role which will give you complete control over the visualizations.

Question 26

If I need ‘help’ on the dashboard and place a ‘request’. How long will it take for someone to get back to me?

Accepted Answer

Our customer success team will be in touch with you as soon as possible within a 24 hour window.

Question 27

How are automatic campaign performance insights calculated in the platform?

Accepted Answer

We leverage Amazon QuickSight machine learning to help you uncover hidden insights and trends in your data. We use Amazon's proven machine learning technology to deliver auto narratives and anomaly detection. The "Insight" tab helps you understand the active keywords that did not convert in the last 30 days. We calculate this based on the keywords and flag the numbers where specific keywords have spent more than 2x the cost per conversion. The ML-powered anomaly detection computation searches your data for outliers. We have detected the top N outliers across paid channels, devices, and campaign names based on conversions.

Question 28

How much does the Arena Calibrate platform cost?

Accepted Answer

Marketing teams or analysts have 3 self-service plans available, as well as 2 completely hands-off managed-service plans where we handle data integration, alignment, and dashboard customization at scale.   Feel free to review our pricing information for Self-service plans here, and Managed-service plans here.

Question 29

Can I change plans at any time?

Accepted Answer

Yes, you can at any time. You are free to connect data sources and upgrade at any time. When billing your invoice, we will consider the number of data sources active on the account at the beginning of your billing period. If you would like to sign-up for a higher plan, please use the “Raise a request” button at the top of this page or write us at support@thearena.ai.

Question 30

How much will additional custom performance reports cost to add into my dashboard?

Accepted Answer

While Arena Calibrate provides many powerful features, any level of significant report customization would require a fee based on the report’s complexity. When you request a report, our experts will give you an estimate of the effort. Our charges are $100/hr.

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