AI is revolutionizing the way we do digital marketing. Marketers are leveraging the power of AI to analyze data, foresee trends, and enhance brand value -- all with greater accuracy and efficiency. What it boils down to is that every marketer shares the same end goals: more conversions, traffic, revenue, profit, and market share.
In a recent survey, 80% of business and tech leaders say AI has already boosted productivity and 61% of marketers claim that AI technology is the most important aspect of their data strategy (Bramework, 2021).
Here’s how AI can boost your marketing efforts:
#1 Improved personalization
Old, cold, and generic marketing messages are a thing of the past. Consumers actively expect marketing to be tailored to their needs, interests, demographic, and location.
Amazon, for example, uses AI to keep a record of:
Every item you’ve bought
Your purchase history
Your work and home addresses
Apps, movies and music you’ve downloaded
The different devices you’ve used to watch movies or download e-books
AI makes the entire personalization process easier by using machine-learning algorithms to monitor customer interactions with your brand, detect patterns, and use this data to predict customer behavior.
#2 Customer service chatbots
Chatbots are quick, easy, and efficient to use. They’re also the new norm and customers expect them to be on your website. It’s time-consuming and draining for members of staff to deal with every single customer request, especially at the expense of other pressing tasks.
But just as importantly, chatbots humanize your brand and will compare all interactions to uncover additional information about consumer behavior.
#3 Automated marketing processes
Artificial intelligence is learning all the time and we’ve come to a point where it can do a lot of the heavy lifting for us.
AI-powered emails, for example, are very proficient in performing repetitive tasks.
This allows us to focus more of our attention on those that involve the human element such as following up on leads.
AI is always evolving and can automatically personalize the customer experience, respond to customer interactions, and discover the most optimal times to contact leads. You can now use AI to help decide what content to create, as well as when, how and where to publish it. All of this helps marketing teams to target their consumers with laser-like accuracy.
Platforms that help in this area are Hubspot, Segment, Mailchimp, and others!
#4 Enhanced machine learning analytics capabilities
Data is important but how much value are you getting out of it? AI ensures that marketers get the most out of their data by using machine-learning algorithms to extract insights and patterns from massive sets of data – a laborious task that a human would complete with less efficiency and more errors.
From this information, AI will then be able to make forecasts.
Unified platforms that pull in all of this data into one location have become increasingly popular, helping marketers to monitor performance and important metrics from just a quick glance.
This saves time, money, and resources that can be invested elsewhere into the business. Arena Calibrate is a great example of a marketing analytics platform that provides advanced ML-powered insights - and it’s free to start!